Highly qualified international and national faculty.
The only institute offering Art and Design and Media Studies and Mass Communication in the region.
Links with different foreign universities.
Many societies of literacy, dramatic, scientific, software and photographic activities.
Opportunities for research and development.
Highly cooperative and motivated faculty and staff.
PEC/NCEAC/MBAC and HEC recognized university and degree awarding university.
All classrooms are fully equipped with multimedia, audio and video teaching aid.
High-tech electronic, scientific and computer labs of all departments.
Well-furnished Library with free access to digital library.
Many scholarship programs for students.
Two operational campus (Peshawar and Swat) and one under construction (Mardan).
Weakness
Lack of campus in any foreign country.
International ranking in terms of QEC.
Hostels are not enough for all students.
Underfunding in many departments and programs.
Lack of funding from HEC being a private sector university.
Opportunities
Continuing education for intellectual enrichment and for people of all ages.
Opportunity to build an undergraduate experience using the best practices from throughout the country.
More conversations and partnerships with local employers- those in the private, nonprofit and public sectors so that our students are more appealing to them.
Providing free training programs under the umbrella of NAVTCC and UNHCR for deprived/students of marginalized society since 2020.
.
Threats
New local private institutions are also offering graduate programs.
Development of new government university in this region, opening of Mardan Campus.
Risk of losing prominent faculty for genuinely better opportunities at other universities.
Growing competition from nearby private universities.
